“The result is a subtle, proud new brand that can be creatively applied across the company’s portfolio of beers.”
We’re a big fan of the new Molson design and a few of us would have loved to be in the room when this project was being discussed and strategized.
Our favourite part of logo/brand design is how far you can take the creative application of the brand in different environments while still staying true to the representation of the brand.
And we recognize how challenging it can be to work with such an iconic brand while pushing it into the contemporary.
👏 Well played BrandOpus and Molson Coors.
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